24h Technologies subsidiary, Tradix AB, has received patents in Australia. The patent protects Tradix solution for distributing advertisements over peer-to-Peer Network.
The patented solution is to use a combination of central server, and Peer-to-peer network, where advertisements are distributed in two stages. The advertisement consists of an advertisement in a first step taken on the server and may contain one or more video or other information-rich presentations. Presentations available for download in a second step by indications in the ad and distributed through a peer-to-peer network formed by users and managed by the server.
The solution offloads the server and increase advertising effectiveness by eliminating congestion and delays for network users.
Tradix already has a patent for their settlement in India and operates the corresponding patent applications in the U.S., Canada and New Zealand.